Product Management
Fact sheet | |
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Faculty: | Faculty 02 - Economics and Business Studies |
Department: | BWL I: Marketing and Sales Management |
Title: | Product Management |
Code: | 0202 |
Lecturer: | Prof. Dr. Alexander Haas, Dr. Melanie Bowen |
Type of course: | Lecture and exercise |
Description: | What is Product Management?; Develop product and marketing strategies and concepts; Create and implement market launch concepts; Product-Lifecycle-Management |
Date/Time: | Exercise: Wednesday, 06.00pm - 08.00pm; The lecture will be digital and asynchronous. |
Language: | English |
Target group: | Bachelor, semester 3 to 6 |
Requirements for participation: | |
ECTS: | 6 |