Marketing
Fact sheet | |
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Faculty: | Faculty 02 - Economics and Business Studies |
Department: | BWL I: Marketing and Sales Management |
Title: | Marketing |
Code: | 0201 |
Lecturer: | Prof. Dr. Alexander Haas |
Type of course: | Lecture and exercise |
Description: | Understand market players; Develop and implement marketing strategies; Design marketing initiatives |
Date/Time: |
Exercise: Tuesday, 12.00pm - 02.00pm; The lecture will be digital and asynchronous. |
Language: | English |
Target group: | Bachelor, semester 3 to 6 |
Requirements for participation: | |
ECTS: | 6 |