Customer Management
Fact Sheet | |
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Faculty: | Faculty 02 - Economics and Business Studies |
Department: | BWL I: Marketing and Sales Management |
Title: | Customer Management |
0203 | |
Lecturer: | Prof. Dr. Alexander Haas, Dr. Sadrac Cénophat |
Type of course: | Lecture and exercise |
Description: | What is customer management?; Create and implement sales processes; Prepare and implement negotiations; Customer Relationship Management and Customer Lifecycle Management |
Date/Time: | Exercise: Friday, 10.00am - 12.00pm; Lecture: Thursday, 08.00am - 10.00am |
Language: | English |
Target group: | Bachelor, semester 3 to 6 |
Requirements for participation: | |
ECTS: | 6 |