Patricia Wowra M. Sc.
Research assistant
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Patricia Wowra has been working as a research assistant at the Institute for Consumer Research, Communication and Nutritional Sociology at JLU Giessen since 2018.
Her research focuses on the areas of health and environmental psychology. She is interested in how a change in behavior towards a healthier and more sustainable lifestyle can be achieved. As part of her doctorate, she is investigating the role of individual (e.g. socio-economic status or habits) and situational influences (e.g. location or social environment) on nutritional behavior.
Patricia Wowra is also involved in science communication and puts her knowledge into practice in the form of science slams, lectures and workshops.
Research priorities
- Sustainable Consumption
- Eating Behavior
- Habits
- Behavior Change
Courses
Bachelor:
BK 052 Consumer Policy
Master:
MK 075 Methods of Consumer Research
MP 172 Nutrition and Health Behaviour Change
MP 174 Healthy People – Healthy Planet
Vita data
2018 – today | Research assistant and PhD student at the department for consumer research, Justus Liebig University Giessen |
2017 | Study abroad at the Universidad Pontificia Comillas, Madrid, Spain |
2016 – 2018 | Master's degree in psychology at the Eberhard Karls University Tübingen Master of Science |
2018 | Auslandsstudium an der Arizona State University, Phoenix, USA |
2011 – 2016 |
Bachelor's degree in psychology at the Eberhard Karls University Tübingen |
Memberships and participation in conferences
Memberships:
- Associate member of the German Society for Psychology (DGPs) Environmental Psychology Section
- Macromarketing Society
Conferences and summer schools:
- VILM Summer School 2021
- Macromarketing Global Conference 2022
- DGPs Congress 2022
- International Conference on Environmental Psychology (ICEP) 2023
Publications
- Wowra, P., Joanes, T., & Gwozdz, W. (2023). In Which Situations Do We Eat? A Diary Study on Eating Situations and Situational Stability. Nutrients, 15(18), Article 18. https://doi.org/10.3390/nu15183967